St Peter’s reveals rebrand and new draught lines

Suffolk brewery St Peter’s is set to unveil its new look and a range of new beers this weekend at the UK’s biggest craft beer festival, Craft Beer Rising, in London’s Brick Lane.

Retaining its iconic oval bottle, the brewery has updated its labels and branding with what it terms “a fresh, new and eye-catching design that maintains its premium position in the beer industry, whilst also supporting its current customers and staying true to its roots, heritage, provenance and quality”.

The new Revival Pilsner is described as a full-bodied premium pilsner with citrus aromas and a smooth finish. White Raven is a crisp and refreshing wheat beer with tropical aromas of banana and clove, whilst the new Stateside Pale Ale is a hoppy session ale with citrus flavours and soft bitterness.

The final product making up the four is the brand new addition to its Without® brand of alcohol-free beer. Without® Elderberry & Raspberry is a fruity 0.0% ABV beer that will appeal to the growing demand for delicious zero alcohol beer.

“We are very excited to be attending Craft Beer Rising for the first time and to have the opportunity to showcase our new branding and new draught beers,” says John Hadingham, MD at St Peter’s Brewery. “We’ve been working hard to develop a new look for St Peter’s that is quirky and innovative, but retains the true ethos of the Brand and positioning that John Murphy set out to provide when he launched St. Peters 20 years ago. We’re very proud of our brand and these new beers and we can’t wait to see what visitors to the show think of them.”

St Peter’s Brewery will be exhibiting its full range of bottled and draught beers at the event and managing director John Hadingham will also host a talk.