Kopparberg to host advance party for drinks trade

Swedish fruit cider supplier Kopparberg’s has announced its latest outside experience, the KopparMountain, will be featured at London’s Mudchute Farm from 15th-18th August 2018.

Kopparberg will be hosting a free and exclusive opportunity to experience the KopparMountain first before the general public, to express its thanks to the drinks industry for its continued support,

Arising in front of the iconic London Docklands skyline, the KopparMountain, which is modelled on the mountain located in the Swedish town of Kopparberg, forms part of the brand’s £6m integrated ‘Outside Is Ours’ marketing campaign.

Standing four stories high and boasting five immersive experiences, from a mountain stream with stepping stones and summer meadow, to a rocky mountain tundra and summit complete with real-snow, members of the drinks trade can expect a socialising experience like no other, before hurling themselves down a slide from the summit to the heart of the party inside.

Party-goers can expect an impressive DJ line-up with bars serving up brand new Kopparberg Black on draught and other core favourites by the can.

Rob Salvesen, Marketing Manager for the brand said: “Kopparberg literally means copper mountain, so we are building one! It’s extremely important for us to be able to say thank you in a meaningful way to the pub and bar industry for the ongoing support they offer us, so we’re extremely excited to invite them along to capture the best feelings of being outside with us at this unique event.”

In order to register interest in the 15th August event, head to www.KopparMountain.com